Self Promotion for Photographers Update

Since discovering Society 6 and writing about it in my previous post Self promotion for Photographers I have come across two other sites that I think compete very well.

Zazzle is a UK site  which means that ordered items can be purchased in pounds sterling and delivery times are much quicker. It has a huge range of products, much wider than Society 6 although some looked a bit tacky when I uploaded my photograph to them. It covers everything from t-shirts and cushions to usb sticks, guitar picks and headphones. On this site, you upload a photograph once but then have to load it onto each item you want to sell individually. It took me all evening to put my photograph on a range of products and by the end I was getting very bored, and being very selective about what I items I created.

These are a few of the items available on my Zazzle shop.

Redbubble is a similar website that is based in USA and in Australia. It has a good range of products that compares well with Society 6 but is not as diverse as Zazzle. What I like about this site is that you can upload an image once and it will automatically be placed on all items that it is suitable for. All you need to do after that is click through the items and ensure that the image is positioned perfectly. I uploaded a photograph and had a range of 41 products ready in less than an hour.

All three sites require photographers to promote their own products. The sites themselves draw a certain amount of traffic but there are so many artists on there that your items are easily lost. Although all sites allow you to link to your social media sites Redbubble is the only one that seems to provide html code that allows your online shop to be dropped into your own website.

I chose Redbubble to create a number of items that would compliment the images that I will be showing in my final exhibition. I will promote them on social media and see if anyone shows any interest in purchasing them!

 

Selling to Stock Photography Sites

In a previous post, Self-Promotion for Photographers, I mentioned the stock photography site Alamay and how that was probably the best site for me to start with because it offers 100% profit to its students.

While I am a student it might be quite good to take advantage of that offer but what then? The Alamay website isn’t particularly clear. It suggests that the average license selling fee is $90 but how much of that goes to the photographer I cannot see. When I look at individual images there are any number of licenses available for different uses from £9.99 to £150.00. It is all quite confusing and not easy for a busy person to get to the bottom of.

This week I have come across another stock photography site that attempts to make things clearer for everyone. Picfair offers a a single licence at a price set by the photographer. On top of that license fee they charge a 20% commission and a payment processing fee so if I were to charge £5 for my photos, they would add on £1 commission and .37p for payment processing so that my photo would be available for sale at £6.37.

The site has a very helpful area that explains all that a photographer needs to know before uploading an image and I like the idea of a catch all licence even though it doesn’t allow purchasers to use the photographs on paid for advertising (like billboards or a television advert) just yet.

I notice that they are asking for studio images on a white background, although these don’t tend to trend on the front page, they are very popular. I have some chocolate images taken on a cross-section that I may well try on there.

Chocolate Typologies
Chocolate Typology

 

Self Promotion for Photographers

We have had a discussion in class about how best to promote ourselves and our businesses. We discussed the different social media outlets that we already use and shared ideas about others that we could use.

I already have a Facebook page, Twitter feed and an Instagram feed and we discussed the pros and cons of them suggesting that regular updates – around three per day is ideal. We also suggested that there should be a split between what we produce ourselves and what we repost from other people. If we find something interesting then our followers are likely to find it interesting too.

I was not previously aware of Society 6. An American website that allows you to print your photos on a range of products and to sell them in an online shop. Although all the sales are in American dollars I have set up an account, uploaded a few photos and begun to promote them on my social media sites. I’ve chosen subjects that I think are bright and colourful and will look good printed on the various different mediums. I think the products are a little expensive but I’m optimistic that someone may buy something and I’ll add further photographs over the coming weeks.

 

Saatchiart is another site I was unfamiliar with but it looks very good. It is a website where you can buy and sell art of all kinds in an online gallery, but with the Saatchi name behind it, it has more kudos than Artsy or other similar sites. I haven’t set up an account for Saatchiart yet but will do in a few weeks and I hope to be able to include my FMP photos on there for sale.

We also discussed posting photos to stock photography sites. We discussed several sites but I felt that Alamay was probably best for me as they do a really good deal for students and while I am a student I can make the most of it. I’ve set up an account, but haven’t yet uploaded any images to the site.

Self-promotion takes time and when I am busy it is one of the first things to get missed but I recognise that it is very important and if I get into the habit of routinely adding information to all of these sites now it will be better for me in the long-term.