Corporate Brand Developments

Pleased with my corporate brand design and the layout of some of my stationery, I have taken the design a little further, correcting some mistakes I found and developing other stationery items.

I have now decided to have a business card with a sleeve in order to support any wedding work that I may get. I aim to have my details on the sleeve and the unique web address were wedding guests can access the photos on the card inside.

I have also included a design for an envelope, a CD and CD sleeve and also some pen drives.


I have also created a suite of stationery items on a similar theme but in different colours that would be more suitable for commercial photography. The business card is slightly altered as it would be used more as a traditional business card rather than to convey a unique web address to a large number of people.


Corporate Brand

After several trial runs I finally decided on a logo, colours and now a stationery design too.

I have designed two versions of my logo and created each in both landscape and portrait to give me greater flexibility in the way that I use it. I like the block logo on a solid colour and I prefer the letters without the block on a photograph and as a watermark.

I have only shown the stationery designs below in one colour way but I would like to have printed a version in each colour in the range. I have also shown the stationery with one image on the reverse but I would like it printed with a range of different images.

Brand Identity

Having asked friends and family for their opinions on my logo designs I have finally got my choice down to two versions. The problem I have had is deciding on the colour that I want to use.

AJRlogoCol-10A lot of photographers choose to simply use black and white which would give a very professional and traditional look to my website, stationery and publicity. And while my logo works well in black and white, colour carries a lot of meaning and can help to convey something about my brand that black and white wouldn’t.


Someone suggested that they would like to see the logo in a bright tangerine orange on a grey background. I agree it looks quite nice but feels a bit younger and funkier than I am.

Another person suggested these yellow and brown colours. Again, I don’t mind them but but I’m also not blown away by them.


I had thought that navy blue would be a good colour. It represents loyalty, sincerity, confidence, peace, calm and most importantly trust. And I do like this combination of colour much better.

I also tried a few other colours to see what I thought before making a final decision.


I thought that this combination of blue and heather would be quite good for wedding photography and much more suitable for my target market. But I like the other versions too and can’t really make my mind up. Perhaps I will use a palette of colours that includes navy, grey, heather and blue.



Bezier Curves

This week we had an introduction to using Adobe Illustrator. After a look at the different tools we were set the task of tracing round a simple image, particularly using the pen tool and bezier curves.

In the past, I have created a path around an object by clicking with the pen tool and then converting each point to a curve. It is a very time consuming way of working even if it did achieve similar results.  Using Bezier curves, by clicking the pen tool and then dragging the anchor was a little tricky at first, but I think I mostly got the hang of it.

To practice this tool further I found an image of a script font, that had lots of curves on it, and copied and pasted it to Illustrator. Then I used the pen tool and Bezier curves to trace over the letters.

I also used layers to create each letter separately.

This is the result:

Bezier Curves-01

This is the original image that I copied from.

Bezier Curves-02

There are a couple of areas that are not quite the same and I have drawn some of the lines a bit thicker than they were supposed to be but all in all, I don’t think it is a bad first attempt.