Pleased with my corporate brand design and the layout of some of my stationery, I have taken the design a little further, correcting some mistakes I found and developing other stationery items.
I have now decided to have a business card with a sleeve in order to support any wedding work that I may get. I aim to have my details on the sleeve and the unique web address were wedding guests can access the photos on the card inside.
I have also included a design for an envelope, a CD and CD sleeve and also some pen drives.
Logo Box and Colours
Logo without Box
Letterhead with draft copy
Compliment Slip Reverse
Business Card Sleve
Business Card Reverse
CD Sleeve Inside
I have also created a suite of stationery items on a similar theme but in different colours that would be more suitable for commercial photography. The business card is slightly altered as it would be used more as a traditional business card rather than to convey a unique web address to a large number of people.
After several trial runs I finally decided on a logo, colours and now a stationery design too.
I have designed two versions of my logo and created each in both landscape and portrait to give me greater flexibility in the way that I use it. I like the block logo on a solid colour and I prefer the letters without the block on a photograph and as a watermark.
I have only shown the stationery designs below in one colour way but I would like to have printed a version in each colour in the range. I have also shown the stationery with one image on the reverse but I would like it printed with a range of different images.
As a photographer in a creative industry, I want my business cards to be creative and to stand out. I’m not going to be part of a large organisation where my business cards need to conform to a standard format so I want them to reflect who I am and what I do.
The standard size for a business card is 85mm x 55mm, usually in landscape but it doesn’t have to be. I have seen cards of various shapes, sizes and with bits cut out or added on to them.
Here are a few cards I like that I think are targeted at a similar market to the one I want to target.
I’ve also checked out ‘The Best of Letterhead Design’ which has some good examples of well designed and innovative business cards.
I have been experimenting with my initials and altering them in Illustrator in order to create a personalised logo for my business.
After typing AJR in the Perpetua font, I selected the letters, clicked Object/Expand/OK and then ungrouped the selection. This enabled me to click on the path and change the shape of the letters.
I started by straightening up the A, then joining the bottom of the A to the curve of the J. Then I removed the upright of the R and the cross bar of the A to create a continuous flowing line. It still didn’t look quite right so I extended the sloping arm of the A to below the bottom line of the J. Still not entirely sure I had created the right look I experimented a little more.
The next thing was to play around with colour to see what I liked. As the letters together look a little like the word ‘air’ I thought perhaps a blue might be quite nice but I will have to see how my photos look next to the colour before I make a final choice.
I wasn’t entirely sure that that logo suited me. I had already seen a modern logo with an art deco feel that I really liked. So I had another go.
This time I started with a font called Argo. I removed the upright on the R and the curl from the bottom of the J and tried a few different positions before I found one I liked.
Then I drew another line just to the right of each letter to add a little extra interest. I felt that this made it look a little too traditional and chose to go back to an earlier version.
I feel that I will still need to add my name to the branding and have experimented with a few ways of laying out my name with the logo. I have tried a couple of stronger blues this time which I think I like better.
The next thing will be to ask around and get some feedback from clients and my target market to see what they think.
This week we looked at some of the different types of font that is available and how we can change the feel and tone of a piece of artwork by the different styles and colours of the type. Particularly that letters close together create tension whereas letters with lots of space around them give a much more relaxed feel.
I’m looking for a font that looks elegant and modern but as I am also planning to be doing some wedding photography I would like something that also has a traditional feel to it.
Colour is important too. Red is a powerful colour, one that can signify danger and anger. Using closed up letters, in a bold font, coloured red adds to the feeling of fear in this Jaws poster.
Other colours have different meanings, as the chart below demonstrates, pink is a very feminine colour, purple indicates individuality, fantasy and royalty, green reminds us of nature, growth and sanctuary while orange says warmth and optimism. I can easily think of a number of brand logos that use each of these colours but the chart below highlights some of the most popular.
I would say that the shade of colour also says something. Pale colours are a wishy washy and a bit vague whereas darker or stronger colours indicate commitment and strength.
I think the colours pink, purple and navy say the most about me and what I hope my business to be like and aim to use at least one of those colours in my branding.
This week we had an introduction to using Adobe Illustrator. After a look at the different tools we were set the task of tracing round a simple image, particularly using the pen tool and bezier curves.
In the past, I have created a path around an object by clicking with the pen tool and then converting each point to a curve. It is a very time consuming way of working even if it did achieve similar results. Using Bezier curves, by clicking the pen tool and then dragging the anchor was a little tricky at first, but I think I mostly got the hang of it.
To practice this tool further I found an image of a script font, that had lots of curves on it, and copied and pasted it to Illustrator. Then I used the pen tool and Bezier curves to trace over the letters.
I also used layers to create each letter separately.
This is the result:
This is the original image that I copied from.
There are a couple of areas that are not quite the same and I have drawn some of the lines a bit thicker than they were supposed to be but all in all, I don’t think it is a bad first attempt.