This week we met local photographer Tom Arran. He is a young man who decided not to study photography at university but instead took on a photography apprenticeship at Hull College.
The apprenticeship has given Tom lots of experience and he is now running a successful business that includes commercial, music and wedding photography.
Tom was able to talk about local business grants, enterprise grants for young people and Badger’s Set Enterprise Challenge. These are probably not for me, given my more senior years, but may be useful for other ventures.
Tom explained that he now gets some of his work through photographic agencies. One of them being Mercury Press. This has enabled him to go on some great assignments around the country. His advice was to always do what people ask and then always do a bit extra too. He has often found that the bit extra is actually what the client uses. He also recommended using bursts of photos, particularly of groups of people. Shooting on a multiple frame setting makes it more likely that you are going to get a photo with everyone in the picture looking good.
Tom talked about Public Liability Insurance and Professional Indemnity Insurance that he has taken out with the artist’s information company a-n as being good value and offered by people who understand what a photographer’s needs are.
Finally Tom revealed his formula for pricing jobs. He recommended that we include a rate for photographing, editing, expenses and profit in an hourly and daily rate. He also recommended WaveApps as an easy and cost effective way to do accounting and invoices.