The class agreed that we would each take on various roles in order to ensure that the exhibition went smoothly. As I live furthest away I offered to prepare the publicity if others would be prepared to do more of the things that needed to be done at the college.
We had agreed on the title of the exhibition to be Lasting Impression as we wanted visitors to remember our work long after the exhibition was over. After some samples designed by others and a bit of an argument, I designed a suite of posters and flyers, using a logo I designed in illustrator and photographs taken by the students to help promote the exhibition.
A4 posters displayed in various venues around Hull – 100 copies.
A5 flyers given out in and around Hull offering a 10% discount in the cafe and a chance to win a free unframed print of one of the photos in the exhibition.
A4 poster to be displayed around the Hull School of Art and Design while the third year students show is on. This poster includes a map that reminds visitors that our show is just across the park.
An A5 catalogue that lists all of the photographs and how much each picture costs to buy.
In addition to this we set up a Facebook page. So I transferred the logo and key image to this page so that everything had a coordinated look. I also scheduled posts so that something new will appear on the page everyday before and during the time the exhibition is on. I have also scheduled similar posts to appear on my own Facebook page in order to promote the exhibition among my own friends and family.
Finally, partly for my own souvenir, I created a blurb book of all of the photographs in the exhibition. This again follows through with the same image and logo.
I had considered writing and sending media release out to the local press but thought this probably needed to go through the college and the cafe before I sent it in and this would take too much time to finalise.
I think most of the publicity has been well received, however to increase the impact I think we should have organised ourselves a little earlier and got the publicity out a week or two sooner.