This week we have been asked to consider fonts and which fonts we like or that seem to suit us.

When I first put my logo together I wanted a font that was elegant but modern and after looking around, chose Lane by Apostrophic Labs


I also wanted a handwriting font to use as a highlight and chose Loved by the King, designed by Kimberley Geshwein.

Loved by the King

Since looking again I quite like the font Argo by Anthony James. I like a lot of things that are art deco and this font, with a combination of thin and broad strokes has a lovely art deco feel. It does give a feeling of elegance, optimism and freedom but it also has a traditional feel which may give the illusion that my business has been around longer than it has.