This week I’ve been looking at the branding that some other photographers use.
There are merits to using a camera in the branding, after all it says exactly what you do, although it doesn’t tell anyone what type of photography you do.
This stylised camera incorporates a T to represent the photographer’s name.
This one is ok, its been hand-drawn, but I wonder how all that detail looks on various materials. I also can’t really read her surname very well and as she only uses her first name in her web address it took a bit of hunting around the web page before I could be sure that it was Scodeler and not Scodetey!
This logo is better. It is still a bit ‘sharp’ but I like the way the M N and W have all been incorporated.
I like the way this simple logo can be used in solid black or white but also how photos can be incorporated into it.
This logo has been developed out of the strapline ‘Pause the moments’. I like how all of the elements have come together.
Most photographers use black and white for their branding but this wedding photographer uses a bright mint green, pink and white.
I like the clever way Megan Battersby has used an ‘M’ and a ‘B’ to create her logo.
I think this is nice and simple. I like the neat wavy signature type initials and the stylised aperture.
This is one of my favourites. I like the signature and the font used for the word ‘photography’. I’m not totally keen on the way they have been positioned on top of the large ‘B’ but agree that an icon like the letter ‘B’ could be a useful addition to the branding.
I also like the use of photographs on the literature. I think it is a good marketing tool to be able to have photographs on the back of your business cards.